Field mapping
Dozens of data fields reviewed and prioritized with the client.
Sephora Digital Sales Dashboard
Sephora needed a clear view of digital performance across countries and channels. The dashboard brings sales, hourly conversion, product rankings and logistics KPIs into a branded, dark interface designed for quick executive reading.
Rich data, no single view.
Sales, product and delivery data came from many fields and sources. The team had to agree which metrics mattered before designing a view anyone could read in seconds.
Multi-channel
App, mobile web and e-commerce compared side by side.
Brand fit
A premium look consistent with Sephora’s identity.
Start with the data.
01
Field audit
Validated which data fields were available for each KPI.
02
Structure
Overview, sales and product pages.
03
Prototype
An interactive prototype with page navigation.
04
Review
Stakeholder reviews with prototype data clearly flagged.
Beauty in the numbers.
Regional bar charts by channel, hourly conversion curves, best-time-to-sell cards, brand rankings and logistics metrics — on a dark canvas that lets the data shine.
Executive clarity.
One glance
Key metrics readable in seconds.
Channel comparison
App vs e-commerce performance side by side.
Agreed metrics
Field mapping aligned business and data teams.