User-centred menu
Navigation based on real employee needs instead of system structure.

Alcoa’s employees and contractors needed a simpler way to request IT and HR services worldwide. The new portal brings catalog, knowledge base, approvals, surveys and tickets together — organized from the end user’s point of view, not the IT department’s.
The previous structure mirrored internal catalog and knowledge categories. Non-IT users struggled to find services, and the mega menu had to be rebuilt around what people actually need.
Navigation based on real employee needs instead of system structure.
No long, complex forms or unsupported layouts in modern experiences.
One portal for employees, contractors and managers.
01
Alcoa’s brand translated into a ServiceNow-ready visual language.
02
A new information architecture and mega menu by audience.
03
Home, search, catalog, approvals, surveys, tickets and knowledge.
04
A component library aligned with Employee Center capabilities.
A welcoming home with key counters, quick access and recommended content; a filterable catalog; and a knowledge base built around one question: what do you want to learn today?



Tickets, approvals, surveys and favorites in one place.
Content organized by audience and intent.
Designed within ServiceNow’s modern experience constraints.