Feedback-driven
Every screen reviewed for what to keep and what to improve.
Ceva Sales & Quota Dashboards
Ceva’s commercial teams needed to follow billing against quotas across business units, regions and sales teams. The project redesigned a suite of dashboards — billing, profitability traffic light, seasonality, activation and sales reviews — based on structured feedback sessions with users.
Dashboards users didn’t trust.
Users reported repeated panels, missing year-over-year comparisons and charts that couldn’t be read in a single view. The redesign had to decide what to keep and what to improve.
Many cuts
Business units, territories, customers and products.
Year over year
Three-year comparisons side by side.
Listen, wireframe, refine.
01
Feedback
User comments collected on each existing dashboard.
02
Wireframes
Low-fidelity layouts for every page.
03
Mockups
High-fidelity billing, seasonality and activation views.
04
Sales reviews
Views by territory, customer and business unit.
Quota performance, region by region.
A filter panel, tabbed navigation, a color-coded regional map and comparative tables showing year-over-year variation per seller and customer.
Commercial focus.
One-screen views
Each question answered without scrolling.
Comparable years
Side-by-side history for better decisions.
User-validated
Designed from real feedback.