Gustavo Tulio — UX/UI & Product Designer specializing in ServiceNow, enterprise UX, data visualization and conversion rate optimization (CRO)
Seven years in. Still designing for people first.
I’m a UX/UI and product designer specializing in ServiceNow portals, enterprise UX, data visualization and conversion rate optimization (CRO), turning complex processes into experiences people actually use and enjoy, across energy, telecom, aviation, retail, agribusiness and the public sector.
Detran-SP Digital Portal
A citizen-first portal for São Paulo’s transit authority, turning a vast service catalog into clear, searchable journeys on desktop and mobile.
Saúde Petrobras App
A mobile app that gives Petrobras health-plan members their virtual card, reimbursements and requests in one place.
Vivo Digital Signature Platform
A digital signature platform that streamlines Vivo’s HR envelopes — from offboarding to approvals — with full status tracking.
Alcoa Service Portal
A ServiceNow Employee Center that gives Alcoa’s global workforce one place for tickets, approvals, surveys and knowledge.
Ambev HERA Portfolio Management
A project and budget management portal that brings Ambev’s projects, approvals, requests and budget vaults together.
Azul Knowledge Portal
A knowledge portal that helps Azul’s call-center agents find, write and maintain policies and procedures in seconds.
Locaweb Company Employee Portal
An employee portal that centralizes tickets, knowledge and community for every brand in the Locaweb group.
Nextios Service Portal
A ServiceNow portal uniting incidents, requests and a knowledge base in one clear, search-led experience.
Pearson BI Hub
A self-service BI hub that makes Pearson’s dashboards searchable and its user KPIs easy to read.
Sephora Digital Sales Dashboard
A Power BI dashboard comparing Sephora’s app and e-commerce sales, conversion and logistics across regions.
Keyrus Design Products
Design packaged as products at Keyrus — dashboard standards, reference dashboards and internal portals.
GS Inima OPEX Report
An OPEX report comparing budget and actuals across companies, cost centers and accounts — with justifications built in.
Beontag People Analytics
A people-analytics dashboard showing Beontag’s workforce composition, diversity commitments and payroll against revenue.
Fidens HR Dashboard
An HR dashboard tracking headcount, absences, diversity and inclusion targets across Brazilian states.
Ceva Sales & Quota Dashboards
Sales and quota dashboards tracking billing, profitability and customer activation by business unit and territory.
Comgás Stakeholder Map
A stakeholder intelligence map connecting projects, institutions and contacts with their positioning.
Masutti Group Portal
A SharePoint portal that organizes Power BI reports by department and centralizes the document library.
Holambra IT Governance Portal
An IT governance portal that tracks demands, projects and requests with clear, color-coded status flows.